Location Listening is a tool for advertisers to harness this opportunity in a mobile society. It supports targeted and timely marketing by using Mobile Ad ID’s from people who were in specific types of areas. One example is targeting people who were near a competitor’s location to entice them with a better offer. Another is simply focusing on promoting physical locations when users are near there. How does Location Listening Work? Mobile Ad ID’s (MAIDs) are captured through permission-based apps with GPS-enabled devices. The MAIDs can be delivered to advertisers 24 hours later, and businesses can use this data to deliver relevant content to prospective customers based on recent geographic behavior. The implications of this data are extensive, but they have huge ramifications for live events, local business, and even large-ticket purchases. What is so great about Location Listening? The wonderful thing about Location Listening advertising is all based around permission-based data. Users have agreed to share their geographic location already, which opens up the door for marketers to have solid data. It also means that users get useful advertisements sent to them that actually help their buying process rather than annoy them. The ads can become more relevant simply because the data reflects recent movement. Multi-Channel Approach While our world is becoming more mobile, MAID’s provide great opportunities to be part of the sales process. They can be used on multiple platforms like Instagram, Facebook, Spotify, and other social platforms to reach customers in various native settings. MAID’s are also great to incorporate with a multi-ad approach where you are targeting similar audiences with email, display, and other social media ads. Remember that any time we can advertise to customers via different mediums and at different times, we move them closer and closer to a close of a sale. Building Brand Loyalty MediaPost cited in a January 2020 article, consumers between the ages of 19-39 are more likely to sharpen their engagement with a brand via in-store returns and shopping once there. Apply this concept to Location Listening, and you have a way to get customers back to your store, whether physically or online. Once someone shows up at your store, you have the opportunity to send other offers to up-sell them sooner after, or offer them other loyalty-based offers. The work you did to get them into your store initially can be rewarded greatly if you use Location Listening ads to keep the conversation going. More and more mobile In a world where we can hail a taxi, buy our groceries, split a meal with a group of friends, and so much more – all from a mobile phone, it makes sense that we would turn to mobile for our advertising strategies. Using this powerful data about location of mobile devices (and obviously the device’s owner), can make use smarter advertisers. And, it’s only going to get more relevant. As Generation Z is starting to come out into the workforce, the trends of Millennials and the next generations only going to move more and more mobile. Our consumers live life on the go, and therefore our advertising needs to work with this habit of behavior as well! Visit Data-Dynamix to learn more about Location Listening, Mobile-centric and other digital advertising solutions.
A sports clothes B cosmetics C credit cards D cars E sweets F fast food
Listening Strategy In listening tasks, the instructions and questions usually give you some idea of the kind of topic and the type of language you are going to hear. Reading them carefully before you listen will help you to ‘tune in’.
A sports clothes a motorway b race c beach B cosmetics a elegant b risky c convincing C a car a script b engine c station D fast food a anxious b tired c hungry
Advert 1 is for …………………………………………….. Advert 2 is for …………………………………………….. Advert 3 is for …………………………………………….. Advert 4 is for ……………………………………………..
1 fast food 2 cosmetics 3 sports clothes 4 a car 6 a credit card Transcript 1 Man Are you hungry? I could make some lunch. Woman Starving. What have we got? M Er … we’ve got some bananas. And a packet of rice. And a tomato. Ooh – and some cheese, but it looks a bit old. How does that sound? Hey! Where are you going? W Back soon! Narrator When you’re hungry – and you don’t fancy rice with bananas and cheese – there’s always another option. W Two portions of chicken with fries, please. And a side order of garlic bread. Server Certainly, madam. To eat here? W No, take away. Narrator The Chicken Shack – for delicious American-style chicken. There’s one near you. 2 Colours that match your natural beauty. More than a hundred different shades. A style to match your outfit, whatever you’re wearing. Elegant and stylish. Natural products for eyes, lips and face. Just ask for Pour Elle – and you’re looking beautiful. 3 Narrator What matters in your life? Man Being fit and healthy. Woman Feeling good. Boy Looking cool! Narrator Whatever matters, make East Coast fashion a part of your life, whether you’re playing football with friends, running a race or just chilling. Life is a game. Play it well. Wear East Coast casuals. In department stores now. 4 Man Hi, Sarah. Can I give you a lift? Woman Yes, thanks. Oh … is this new? M Yes. I got it yesterday! W Nice! M It’s great to drive. I love it. W Yes, really smooth and comfortable. M It’s a two litre engine. Six cylinders. W Can I ask you something? M Yes, sure. W Can I have a go at driving it? M Sure. Why not? Narrator The new XK 44 – on the road from £19,995. 5 Narrator Whether you’re in town for a night out … Man Can I buy two tickets for the 8 o’clock show, please? N … or stocking up for a night in … Woman And I need two packets of biscuits, please. N … it’s the quick and easy way to pay. And a clever new app tells you exactly how much you’re spending. Man Great! I can buy dinner after the show! N Don’t carry cash – carry plastic!
A The speakers start by agreeing, but then disagree. B One speaker is complaining about something he bought. C One speaker is trying to persuade someone to go out for the evening. D One speaker is giving directions to the nearest cinema. E One speaker is narrating an amusing event that happened. 1 Go straight on at the … 2 I really think you should … 3 I don’t think you’re right about … 4 It’s just not good enough … 5 A few moments later, …
Dialogue 1: sentence ………………………. Dialogue 2: sentence ………………………. Dialogue 3: sentence ………………………. Dialogue 4: sentence ……………………….
Transcript 1 Man There’s a great film on tonight at the Picture House. Woman Really? What kind of film? M It’s a comedy. W I’m really tired. I think I need an evening at home. M Oh, come on. I don’t want to go by myself. W Well, ask a friend. M But I want to go with you! We hardly every go out. I really think you should make more effort! W I’m sorry – but I’m always so tired. I work hard, you know! M I know, but … come on. It’s Friday night! W Oh, I don’t know. Can I think about it? M OK. 2 Man Did I tell you what happened to me when I was out with Molly? Woman No, you didn’t. M It was really embarrassing – but it made us laugh afterwards. W Go on, tell me! M Well, we were at the cinema. The film was starting when Molly stood up and whispered something about going to buy popcorn. So she went. W And then what happened? M Well, a few moments later, she came back and sat down. I thought, “That was quick,” but I didn’t say anything. I was really concentrating on the film. W OK … M So I helped myself to some of the popcorn. She was holding a big box of it in her hand. And a woman’s voice said, “Hey! That’s mine!” W Oh no! M Yes! I turned around … and it wasn’t Molly! It was another woman who was sitting in her place. W How embarrassing! M I know. Then Molly got back and we had to explain to this woman, but she was already upset about the popcorn … W That’s so funny! 3 Man What’s on next? Woman There’s a talent show starting in five minutes. M No thanks! I really don’t like talent shows. W Me neither. They’re so boring, aren’t they? M Yes. Terrible. What else is on? W There’s a new sitcom on a bit later. M No, sitcoms aren’t my thing. They’re never really funny. W I don’t think you’re right about sitcoms. Some of the American shows are really clever. M Clever? You’re joking. They’re all the same … and the laughter isn’t real, it’s all recorded. W No, it isn’t. There’s usually a real audience. M I don’t think so. Not for most of the shows. W Yes, there is. I saw a programme about it once … 4 Man Can I help you? Woman Yes, I want to return this DVD. M Have you watched it? W Yes, I have. M Well, I’m sorry. You can’t return it. W But there’s a problem with it. It keeps jumping. And some of the scenes don’t play at all. M There’s nothing I can do. It’s our policy. W It’s just not good enough. You sold me a DVD which doesn’t work. I don’t care what your policy is! Where’s the manager? M She’s in her office. Do you want me to call her? W Yes, I do!
A ……………………………………………. B ……………………………………………. C …………………………………………….
Strategy When you are asked to match statements to recordings that you hear, there is always one extra sentence that you don’t need. This sentence will partly match at least one of the recordings, but it will not be completely correct. Make sure you understand why it is not the right answer.
‘Welcome to the show, and what a great show we have today! In a moment I’d like to welcome our special guest, singer and songwriter Eliza Swain. She’s going to talk to us about her latest album and also her European tour next month. After that, we go to Mitch Jackson, who will tell us the top five films to watch right now. And they are amazing … I know, I’ve seen them all. Later on in the programme, we have Lucy Kyle with some great fashion tips. But first, let’s welcome Eliza to the show.’ A The speaker presents a music show. B The speaker presents an entertainment show.
A We learn about somebody’s life. ………….. B The speaker is making an announcement to competitors. ………….. C The speaker wants to advertise a summer job opportunity. ………….. D The speaker is still studying at school. ………….. E We learn about the history of some popular stories. ………….. F The speaker is describing a festival. …………..
1 C 2 B 3 A 4 D Transcript 1 Hello and welcome to The Entertainer – the show that gives you all the best festival, film and sports news. I’d like to start by telling you about an exciting new project in Oxford. British film-makers are looking for young people aged 16-18 to work as extras in a crowd scene for a new film. You don’t need acting experience, but you do need to be available in August. More details at the end of the programme. 2 Can I have your attention please? Could all swimmers taking part in the under-fifteens swimming races please go to reception? We need to know you’re here, so please sign in with your coaches. I’d also like to take this opportunity to thank all of you for coming. It’s going to be a great day! 3 Hello, and thank you for asking me to your school. I’m going to start by telling you how I became interested in film. I’ve always loved the cinema, and at first I thought I wanted to be an actor. Then I became more interested in what the actors were wearing. I loved historical films, but also science fiction – all those amazing alien costumes. I was good at art at school, and I knew that costume design was what I wanted to study when I left school. 4 This week’s topic is superheroes. It all began in the late 1930s, when Superman appeared as the first comic-book character with super powers. Many amazing characters followed, including Wonder Woman, who was the first female superhero. In the 1950s, television arrived, and superheroes became less popular. But then, in the 1960s, Batman appeared in a TV series – and everybody loved superheroes again! Today, superheroes are more popular than ever, with huge blockbusters like Iron Man and The Avengers. |
