In the early 2000s, you could download an app called “Top Followers” to your Facebook page to track your most loyal fans on the social media site. While the Facebook page for Top Followers still exists, several problems were reported with the app, and it has since converted to a social gaming site. The initial version may have been a test creator trial that failed. The good news is that you no longer need a third-party app to track your Facebook business page’s engagement and its top followers. Instead of Top Followers,” use “Facebook Insights” to obtain valuable data about your social media campaigns as well as a comprehensive fan update.
Go to your Facebook business page. Along the top of the banner, you’ll see a menu with a variety of options available to you as a Facebook business page owner. Click on the Insights tab. A summary page pops up that provides insights that, by default, reveal the last seven days of data. You can customize this default setting to record up to 28 days of history, essentially giving you a month’s snapshot of your Facebook business page’s performance. Scroll through to learn which data is readily monitored by Facebook and is at your disposal. You’ll see metrics such as “Page Views,” “Reach,” “Page Likes” and “Recommendations,” to name a few. Click on any summary to find more detailed insight into that specific parameter.
In Facebook Insights, the “People” tab contains three subsections of information: “Your Fans,” “People Reached” and “People Engaged.” You can look at the insights of each of these to gather specific information about your fans. The Fans tab breaks down the demographics and geographic location of your followers, while People Reached shows you those who saw your post in the previous 28 days.
People Engaged is the tab to look at for your top followers, those fans who are the most engaged with your page. It goes back 28 days to tell you who liked your posts along with their comments. Since commenting is considered engagement, it serves as your best fan update. From this information, you can determine your top followers.
Business owners can use the data to target audiences for marketing campaigns and seek greater social engagement with their most loyal fans. For example, if your demographic data reveals that women under the age of 40 follow you more than those in other demographics, consider targeting advertising and product lines to this group. You can also boost posts to this group specifically to receive more engagement. Any marketing update you perform with your company should be based on this data.
Be creative in using your top followers to engage regularly with them. By knowing who is active in your group, you can reach out via private message, tag or otherwise communicate with them. Your communication can help provide feedback or monitor the group. Recognize and celebrate your top fans by holding contests that offer fun prizes for those who are most engaged with your group.
Whether it’s your college friends’ engagement photos or those long political rants from your ex that you can’t help but read, Facebook is the ultimate hub for personal updates from friends you’ve probably lost touch with over the years. While it’s a great way to stay in the know in your social circle, Facebook is also an easy way to keep tabs on your favorite celebrities and public figures. You can subscribe to their page to receive instant updates if you’re a true fan. In case you need somewhere to start, here’s our list of the people with the most followers on Facebook
Who has the most followers on Facebook?
1) Cristiano Ronaldo—122.1 million likes
Professional soccer star Cristiano Ronaldo is by far the most-liked person on Facebook, with a massive lead of more than 15 million likes. Ronaldo is one of the most recognized soccer players in the league playing for Spanish club Real Madrid and the Portugal national team.
2) Shakira—104.6 million likes
Shakira’s hips don’t lie, and these numbers don’t either. The popular Colombian singer and dancer holds the second most-liked spot, as well as the world’s heart. Shakira’s page is a goldmine of personal updates as well as posts documenting her philanthropic efforts.
3) Vin Diesel—101.6 million likes
The Fast and Furious actor takes advantage of his large following by self-promoting with inspirational quote memes in a surprisingly pleasant way. That’s sweet, Vin.
READ MORE:
4) Eminem—90.4 million likes
Although he hasn’t produced music recently, the best-selling artist of the 2000s still holds his place on social media. His last few posts have been hyping his appearance in the HBO documentary, The Defiant Ones.
5) Leo Messi—89 million likes
The Argentine professional soccer star who plays for the Spanish club FC Barcelona and Argentina national team posts a lot of family pictures with him and his childhood sweetheart that’ll surely make you swoon.
READ MORE:
6) Rihanna—81 million likes
If you don’t follow Rihanna already, what is the point of even being on Facebook?
7) Justin Bieber—78.7 million likes
When your favorite child star-turned-bad boy isn’t touring with chart-topping hits (or occasionally flubbing Spanish lyrics), he’s posting selfies, a few nearly nude mirror pics, and goofy dance videos to his Facebook page.
8) Will Smith—75.4 million likes
Before Facebook, Will Smith was mastering his game of sweet-talking women on Fresh Prince of Bel Air. Now, the father of two and four-time Grammy Award winner has mastered the art of taking scenic selfies.
READ MORE:
9) Michael Jackson—75 million likes
The King of Pop continues to influence pop culture even after his passing in 2009. His Facebook page today is mostly throwback photos and fans reminiscing about performances or memories of his golden years.
10) Taylor Swift—74 million likes
Although Taylor Swift recently took a leave of absence from social media, her fans have not forgotten her on Facebook. Give her page a like if you’re also into occasional videos of her adorable cat, Olivia Benson.
Editor’s note: This article is regularly updated for relevance.
Share this article
*First Published: Jul 20, 2017, 6:00 am CDT
Kristen Hubby is a tech and lifestyle reporter. Her writing focuses on sex, pop culture, streaming entertainment, and social media, with an emphasis on major platforms like Snapchat, YouTube, and Spotify. Her work has also appeared in Austin Monthly and the Austin American-Statesman, where she covered local news and the dining scene in Austin, Texas.