Toyota Sequoia 2023 Canada launch

Feb 24, 2022 by kbb.ca Editors

Toyota’s completely redesigned full-size SUV arrives with a standard hybrid powertrain.

The 2023 Toyota Sequoia is more powerful and (almost certainly) more fuel-efficient than the old model it replaces that’s been on dealer lots essentially unchanged since 2008. Its replacement looks like a significant step up in every way.

Toyota Sequoia 2023 Canada launch

What are the key mechanical details of the new 2023 Sequoia?

The Sequoia rides on the same frame as the all-new 2022 Toyota Tundra. That means it’s a traditional full-size truck-based three-row SUV with a ladder frame and real hauling skills. But, like the Tundra, it’s an updated version of the idea.

The most significant upgrade is in the powertrain. The Sequoia is available only as a hybrid. But it’s not a Toyota Prius-like, commute-oriented fuel-sipper. It’s a hybrid with power. 

The new i-Force Max Hybrid powertrain pairs an electric motor with a 3.5-litre twin-turbocharged 6-cylinder engine, making 437 horsepower. That’s 56 more than the V8 of the old model. Power goes through a 10-speed automatic transmission to a part-time 4-wheel-drive (4WD) system. Towing capacity is up to 4,080 kilograms (9,000 pounds), a nearly 22 percent increase over the prior generation.

The 2023 Sequoia’s fully-boxed frame rides on an independent front suspension and multi-link coil-sprung rear end instead of old-school leaf springs. An optional air suspension with adaptive dampers adds Comfort and Sport Plus drive modes.

Will the hybrid Sequoia be more fuel-efficient?

Toyota Canada hasn’t revealed fuel economy figures, but they’re almost certainly better than the current model’s 16.4 litres per 100 kilometres city/highway combined estimate.

What about the new SUV’s exterior styling?

It’s hard to make a full-size SUV look anything other than ponderous, but Toyota designers have done an excellent job making the new Sequoia look dynamic. 

It has an oversized grille like everything else in its class. But new character lines in the hood integrate it smoothly. Creases above the prominent wheel arches seem to shrink the beast a bit in profile visually. It’s every bit as big as a Chevrolet Tahoe or Jeep Wagoneer but doesn’t look portly, thanks to the muscled detail lines.

What are the 2023 Sequoia’s trim levels?

The Sequoia’s lineup starts with the all-new TRD Off-Road in Canada, followed by the Limited, Platinum, TRD Pro and the new Capstone top-line trim.

How many passengers can the new Sequoia carry?

The 2023 Sequoia can seat either seven or eight passengers like the outgoing generation. All three rows of seating recline. The third row can slide forward or back–a rare feature in this class—making the rearmost seats an option even for adults.

What’s the tech like in the new Toyota SUV?

Toyota’s new Audio Multimedia entertainment system responds to voice commands or lets you control climate and entertainment functions through the central touchscreen. 

Android Auto and Apple CarPlay are standard, as is a 4G data connection powering a wireless hotspot (though Toyota says there will be a subscription fee for using it). That should allow Toyota to send over-the-air updates to the vehicle.

Is the 2023 Sequoia a safe vehicle?

Toyota’s Safety Sense 2.5 driver aids are standard. That means automatic emergency braking designed to detect bicycles and pedestrians, dynamic radar cruise control, lane-keeping assist, and a rear-seat reminder that chimes to remind the driver to check the back seat on getting out if someone opened it before the car started.

What’s the 2023 Sequoia’s showroom competition?

As before, the new Sequoia’s chief full-size SUV rivals are the Chevrolet Tahoe, Ford Expedition, GMC Yukon, Nissan Armada plus the new-for-2022 Jeep Wagoneer.

If Toyota wanted big SUV shoppers to give the Sequoia a look, the automaker needed to bring a compelling vehicle to market. Without pricing, it’s hard to say for sure whether they’ve done so. But, on paper, the new Sequoia looks like a contender.

How much will the 2023 Sequoia cost?

Toyota Canada hasn’t released pricing for the new three-row SUV. The outgoing 2022 Sequoia starts at $70,850 in Canadian dollars.

When will the new Toyota full-size SUV go on sale?

If Toyota can get enough microchips, the 2023 Toyota Sequoia is scheduled to be available this summer.
 

, /PRNewswire/ -- Toyota invites drivers to create legendary moments in the powerful all-new 2023 Sequoia with the "Live Legendary" campaign. The campaign sets its sights on the open road and highlights the hybrid SUV's premium and powerful features to encourage drivers to create their own legends.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/9095051-toyota-2023-sequoia-live-legendary-campaign/ 

Toyota Sequoia 2023 Canada launch

In Toyota’s spot “Campfire Stories” a family shares epic stories they’ve heard about the Donovan Family and their Sequoia.

Toyota Sequoia 2023 Canada launch

Saatchi & Saatchi developed the spot “Campfire Stories” for Toyota’s “Live Legendary” Sequoia campaign.

"Recognizing stories of people in their moments of epic experiences, the 'Live Legendary' campaign exemplifies the bold qualities of the all-new Sequoia," said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. "The all-new Sequoia is the total package for any adventure, whether driving across country, hauling gear or traveling with your family."

The fully integrated targeted campaign was developed by Saatchi & Saatchi, with consideration of the mainstream audiences across America. The campaign showcases the SUV's space for families who need it – whether that be to haul passengers, gear or both, and is highlighted below:

In the thirty second spot, titled "Campfire Stories" and directed by Chris Sargent, viewers are invited to seek adventure and make legendary moments in the all-new powerful i-FORCE MAX Twin Turbo V6 hybrid Sequoia. The spot highlights the Sequoia's new look while showcasing impressive towing capability, premium comfort and key features including an efficient powertrain, convenient technology, and versatile cargo space.

Media Placements

The "Live Legendary" Sequoia campaign extends across CTV, digital video, digital content, paid social, and programmatic. High profile prime and sports programming includes Sunday Night Football, NBA, FOX, NASCAR and more. Digital content/video includes partners such as Yahoo, Hulu, Paramount, YouTube and more. Partnerships include Pinterest, Tastemade, Spotify, and Moveable Feast via Fexy Relish, among others. Paid Social runs across Facebook, Instagram, Twitter and Pinterest.

The broadcast spot is available for viewing here. For images and credits, please click here.

About the 2023 Toyota Sequoia

The all-new 2023 Toyota Sequoia lives up to its powerful and legendary namesake, thanks to a head-turning new look, luxurious comfort, impressive technology and the perfect blend of performance and efficiency.

The third-generation Sequoia is completely redesigned and worthy of the "all-new SUV" description. All 2023 Sequoia will feature the powerful i-FORCE MAX Twin Turbo V6 Hybrid powertrain. First unveiled on Tundra, this exceptional hybrid produces 437 horsepower and 583 lb.-ft. of torque. The vehicle is on sale starting Fall 2022 with a starting MSRP of $58,300.

It will be available in five unique grades that include SR5, Limited, Platinum, TRD Pro and the new Capstone grade.

Key Features Include:

  • All-New Sequoia Builds Upon Three-Row Toyota SUV Heritage
  • Capstone Luxury Grade Leads Extensive Lineup of Full-Size SUVs
  • Impressive 437 hp, 583 lb.-ft. of Torque
  • Maximum Towing Capacity of up to 9,520 lbs.
  • Assembled in the U.S. at Toyota Motor Manufacturing, Texas in San Antonio

About Toyota

Toyota (NYSE: TM) has been a part of the cultural fabric in North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. 

Toyota directly employs more than 48,000 people in North America who have contributed to the design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota's 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With the more electrified vehicles on the road than any other automaker, more than a quarter of the company's 2021 North American sales were electrified.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society's most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contacts:
Toyota Motor North America
Connor Hoffman
[email protected]

Ava Weaver
Saatchi for Toyota
469-357-2114
[email protected]

For customer inquiries, please call 800-331-4331.

SOURCE Toyota

Toyota Sequoia 2023 Canada launch

When can I buy a 2023 Toyota Sequoia?

About the 2023 Toyota Sequoia First unveiled on Tundra, this exceptional hybrid produces 437 horsepower and 583 lb. -ft. of torque. The vehicle is on sale starting Fall 2022 with a starting MSRP of $58,300.

How much will the 2023 Toyota Sequoia cost?

The 2023 Toyota Sequoia starts at $58,300, plus a destination charge of $1,495. A midrange 4×4 Limited begins at $67,700, while the decadent Capstone 4×4 model comes in at $78,300. Looking at other contenders in this class, the Ford Expedition, Chevrolet Tahoe and Nissan Armada all start at around $50K.

What colors will the 2023 Sequoia come in?

A wide variety of colors are available on the all-new Sequoia, including White, Wind Chill Pearl, Celestial Silver, Lunar Rock, Magnetic Gray Metallic, Blueprint, Army Green, Midnight Black Metallic, Smoked Mesquite, Supersonic Red and the TRD-exclusive Solar Octane.

How much will the 2023 Toyota Sequoia Platinum cost?

The 2023 Toyota Sequoia carries a base MSRP of $58,300, which is one of the highest starting prices among full-size SUVs. The price rises to $64,700 and $70,900 for the midrange Limited and Platinum trims, respectively. The range-topping Capstone starts at $75,300.