- _________ is defined as the perception of membership in a group that is part of an encompassing culture.
- Culture
- Group
- Coculture
- Salience
- Which of the following countries would be considered individualistic cultures:
- Which of the following countries would be considered low-context cultures:
- United States
- Pakistan
- Egypt
- Mexico
- The degree to which members of a culture feel threatened by ambiguous situations and how much they try to avoid them is known as:
- Salience
- High-context culture
- Power distance
- Uncertainty avoidance
- ______ refers to the degree to which a person identifies with a particular group.
- Race
- Power distance
- Coculture
- Ethnicity
- The attitude that one’s own culture is superior to others is known as:
- Stereotypes
- Self-disclosure
- Ethnocentrism
- Contact hypothesis
- Ethnocentrism, prejudice and stereotyping are incompatible with which of the following traits of intercultural communication competence:
- Ambiguity
- Open-mindedness
- Knowledge
- Patience
- Scholarship suggests specific strategies for moving toward a more mindful, competent style of intercultural communication. Which of the following is one of the strategies mentioned in the text?
- Empathy
- Self-disclosure
- Prejudice
- Intolerance
- On average, one in five hate crimes in the United States target people on the basis of their:
- Age
- Race
- Dialect
- Sexual orientation
- The term, in-group, is used to identify:
- The popular people
- Celebrities
- People with whom we identify
- People with whom we have no affiliation
Answer: C
Page: 4
Bloom’s: Remembering
A-head: Understanding Cultures and Cocultures
Answer: C
Page: 9
Bloom’s: Remembering
A-head: Cultural Values and Norms Shape Communication
Answer: A
Page: 13
Bloom’s: Remembering
A-head: Cultural Values and Norms Shape Communication
Answer: D
Page: 14
Bloom’s: Remembering
A-head: Cultural Values and Norms Shape Communication
Answer: D
Page: 19
Bloom’s: Remembering
A-head: Cocultures and Communication
Answer: C
Page: 36
Bloom’s: Remembering
A-head: Developing Intercultural Communication Competence
Answer: B
Page: 36
Bloom’s: Remembering
A-head: Developing Intercultural Communication Competence
Answer: B
Page: 37
Bloom’s: Remembering
A-head: Developing Intercultural Communication Competence
Answer: D
Page: 22
Bloom’s: Remembering
A-head: Cocultures and Communication
Answer: C
Page: 7-8
Bloom’s: Remembering
A-head: Understanding Cultures and Cocultures
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UpdateTable of Contents
Ethnocentrism is an idea or belief that ones way of life, culture, group, race, and language are superior to others. It generally entails bias in ones ability to objectively judge options and make comparisons.
Back to: BUSINESS MANAGEMENT
How does Ethnocentrism Work?
An ethnocentric person judges everything based on his predefined values and compares others way of life, language, culture, and group with their own.
Ethnocentrism often leads to self pride and prejudice toward outsiders and has been known to lead to contempt for others.
While ethnocentrism is a sociological concept, its applications are not limited to sociology. It can be applied to business as well.
Ethnocentrism can harm a company when it results in a failure to understand the views of your customers or clients.
Once you understand and recognize its importance, you can develop and use many strategies to benefit from it.
Ethnocentrism is applicable to both domestic as well as international business.
Negative Examples of Ethnocentrism
Ethnocentrism has many functions. As discussed, an ethnocentric person measures other cultures, languages, group against his own and he values his own culture and way of life. In business, it has many implications. Ethnocentrism may be applied to products and services from other countries.
For instance, if a consumer group is highly ethnocentric, they would prefer to buy domestic products to international or multinational product. Or they may prefer to buy products from the country which have the same or similar ethnocentric attributes.
It can cause problems for a company when going abroad. Just as it allows domestic companies to protect their markets, it can prevent a company from entering a foreign market.
For example, an American company will have difficulties entering a foreign country if the country is highly ethnocentric itself.