Table of contents:
What is an example of production orientation?In contrast to the product-oriented definition, production orientation is an approach that focuses on the manufacturing and production process. ... One notable production orientation example is fast food restaurant chains such as Burger King and McDonald's, which focus on making thousands of burgers a day at a cheap price. Show
What is a product oriented approach?What Is a Product-Oriented Approach? A product-oriented approach focuses on enhancing development abilities. At the same time, this approach maintains the highest possible quality. The approach is design-focused, and it means spending maximum efforts on maintaining product quality. What is a sales oriented company?Sales-oriented companies rely on their sales department to promote products and close sales. The main hallmark of a sales-oriented business approach is using a company's resources to develop product promotions and sales techniques rather than market research to improve sales. What are examples of sales?Sales promotion examples for boosting brand awareness
What is an example of selling?Instead, “selling” is merely the attempt to sell a product or service for money, regardless of whether a deal is struck. For example, when you walk into a department store, you'll see dozens of aisles filled with products. You might only choose one item, but the store is trying to sell you everything in its inventory. Which of the following statements is a difference between a production orientation and a sales orientation?A production orientation focuses on the internal capabilities of a firm, while a sales orientation focuses on increasing a firm's profits by using aggressive advertisements. What are the 4 types of product?There are four types of product classification — convenience goods, shopping goods, specialty products, and unsought goods. What is the difference between product and production concept?Product Concept is a marketing philosophy which assumes that customers admire quality-rich products, with advanced features. Production Concept is an approach which believes that customers are willing to buy the products which are easily available at low prices. How many types of sales are there?four types What are two types of sales?
What are the 7 C's of marketing?These seven are: product, price, promotion, place, packaging, positioning and people. What are some good sales techniques?Use these four selling techniques to show your prospects why they need to change their situation and persuade them to choose you over your competition.
What is the strategy for sales?Sales strategies are meant to provide clear objectives and guidance to your sales organization. They typically include key information like growth goals, KPIs, buyer personas, sales processes, team structure, competitive analysis, product positioning, and specific selling methodologies. In the line of business, marketing focus decisions are inevitable. While many marketing strategies can be used in a company, they should be in line with the company goals, structure, and capabilities. Through the help of business strategists, business persons can choose between market orientation, product orientation, production orientation, and sales orientation. This should be done after understanding what each marketing strategy entails, and how the market will respond to it. Although the concepts are closely related, they have differences.  Product OrientationThis is a company’s focus on a product which ensures maximum effort is put on quality and optimum performance of a product. The company heavily invests in product development and research, ensuring the product sells itself and believes that as long as the product is high-quality people would consume such a product. It, however, does not focus on what the customers need. To achieve this, fundamental tools used include:
Advantages of using this strategy include:
Disadvantages include:
Examples of companies that use this strategy include Ford Motor Company and Gillette Company. Market OrientationThis is a business culture that focuses on the satisfaction of the customer. The business ensures that its values, norms, behavior alongside with the set systems, structures and control within the organization are in line with customer’s needs, hence the reaction is based on what a customer wants. Market orientation focuses on:
To achieve this, the tools used are:
Advantages of using this method include;
However, it has disadvantages including:
Similarities between Product Orientation and Market Orientation
Differences between Product Orientation and Market OrientationDefinitionProduct orientation is a marketing approach whereby a company focuses on a product hence maximum effort is put on quality and optimum performance of a product. On the other hand, market orientation is a business culture that focuses on the satisfaction of the customer. FocusWhile product orientation fully focuses on the quality of a product, market orientation fully focuses on customer needs and satisfaction. Organizational goalAn organization using the product orientation strategy aims at developing quality products that will attract consumers. On the other hand, an organization using the market orientation strategy aims at understanding consumers’ needs and attending to the needs in the best possible way hence satisfying the customers. Tools usedThe tools used in product orientation include product research, product testing and product focus. On the other hand, the tools used in market orientation include market research, market testing and customer focus. AdvantagesAdvantages of using the product orientation strategy include the elimination of costs that would have been used in determining customer preferences, allows a company to put full focus on a product hence delivering nothing but quality, and the simplification of the production process simplified. On the other hand, advantages of using the market orientation strategy include the promotion of brand loyalty through customer satisfaction, the possibility of long term business development strategy through the use of impractical ideas suggested by consumers and flexibility in production. DisadvantagesDisadvantages of the product orientation strategy include the phasing out of a company in instances where a competitor with the same product focuses on consumer needs, products may become absolute through a change in technology and other market factors and can lead to many missed market opportunities to exploit. On the other hand, disadvantages of the market orientation strategy include high costs involved in market research, a constant internal change which may be disruptive and future unpredictability. Product Orientation vs. Market Orientation: Comparison TableSummary of Product Orientation vs. Market OrientationWhile product orientation is a marketing approach whereby a company focuses on a product hence maximum effort is put on quality and optimum performance of a product, market orientation is a business culture that focuses on the satisfaction of the customer. Understanding each marketing strategy is important before focusing on one. While most businesses are moving towards the market orientation strategy, it is important to have a mix of both.
Tabitha graduated from Jomo Kenyatta University of Agriculture and Technology with a Bachelor’s Degree in Commerce, whereby she specialized in Finance. She has had the pleasure of working with various organizations and garnered expertise in business management, business administration, accounting, finance operations, and digital marketing. Loading... Cite Which of the following statements is a difference between marketWhich of the following statements is a difference between market-oriented personnel and sales-oriented personnel? Market-oriented personnel tend to have an external focus, while sales-oriented personnel tend to be inward looking.
Which of the following is a similarity between a production orientation and a sales orientation?Which of the following is a similarity between a production orientation and a sales orientation? Both lack an understanding of the needs and wants of the marketplace.
What is the level of difference between the sales and market orientation quizlet?What are the differences between sales and market orientations? First, sales-oriented firms focus on their own needs; market-oriented firms focus on customers' needs and preferences.
Which of the following is a difference between a marketWhich of the following is a difference between a market-oriented firm and a sales-oriented firm? Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.
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