What are the essentials of communication model?

Seven major elements of communication process are: (1) sender (2) ideas (3) encoding (4) communication channel (5) receiver (6) decoding and (7) feedback.

Communication may be defined as a process concerning exchange of facts or ideas between persons holding different positions in an organisation to achieve mutual harmony. The communication process is dynamic in nature rather than a static phenomenon.

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Communication process as such must be considered a continuous and dynamic inter-action, both affecting and being affected by many variables.

(1) Sender:

The person who intends to convey the message with the intention of passing information and ideas to others is known as sender or communicator.

(2) Ideas:

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This is the subject matter of the communication. This may be an opinion, attitude, feelings, views, orders, or suggestions.

(3) Encoding:

Since the subject matter of communication is theoretical and intangible, its further passing requires use of certain symbols such as words, actions or pictures etc. Conversion of subject matter into these symbols is the process of encoding.

(4) Communication Channel:

The person who is interested in communicating has to choose the channel for sending the required information, ideas etc. This information is transmitted to the receiver through certain channels which may be either formal or informal.

(5) Receiver:

Receiver is the person who receives the message or for whom the message is meant for. It is the receiver who tries to understand the message in the best possible manner in achieving the desired objectives.

(6) Decoding:

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The person who receives the message or symbol from the communicator tries to convert the same in such a way so that he may extract its meaning to his complete understanding.

(7) Feedback:

Feedback is the process of ensuring that the receiver has received the message and understood in the same sense as sender meant it.

The model of communication consists of different interaction steps. It is a pervasive and continuous process of feedback.

Elements involved in the Model of Communication

There are different elements involved in the model of communication which are as follows:

Sender

The sender is the most critical element of the communication process.

The sender is the person who contacts the other person with the goal of creating business relationships and passing the message.

In an organization, a sender can be anyone like a superior, subordinate, peer or any other person.

Message

A message is a physical form into which the sender encodes Information. It may be of any kind, written or oral.

Encoding

After the message has been sent then comes the encoding.

Encoding is the virtual processor in which a sender is wrapping a meaning in a transportable manner and understandable fashion.

It is the process of converting information into meaningful symbols.

In the case of using certain symbols and gestures, they should be meaningful. If the symbols are not useful, the message cannot be understood by the receiver correctly.

Channel

Message converted into symbols is transmitted by the sender through a channel like written in the form of a letter or electronic mail or spoken through personal contacts or telephone depending on the situation.

Receiver

It is an essential step in communication. The receiver is the person who gets the message of the sender.

He is also like the sender; he can be a subordinate, superior or any peer.

The receiver is the second most crucial element of this process. If this element is absent, the whole process will get disturbed.

Decoding

Decoding is the vice versa of encoding. It means translation of symbols encoded by sender so that the other person can clearly understand.

The receiver may misunderstand the message since the perception of the sender may be different from the opinion of the receiver.

Decoding should be meaningful so that the receiver understands the message in the sense which is intended by the sender.

Feedback

Feedback is the last and most crucial element of the process.

Feedback in communication is required to ensure that the receiver has received the message and understood it in the same insight.

The sender of the message will chalk out his action according to the feedback he receives from the message receiver.

Because of this, only the feedback is treated as an energizing factor, thereby changing the course of action in the communication process.

Table of Contents

• What is communication model?
• Functions of communication model
• Importance or objectives of communication model

What is communication model?

A model can be defined as a visual presentation that identifies, classifies and describes various parts of a process. In the communication process, sender, message, media and receiver are associated. Communication process starts with the transmission of message by communicator and end with receiver’s feedback. When this communication process is represented through a line or picture, it is called communication model. In other words, pictorial presentation of communication process is known as communication model.

Sponsored LinksThe simple model of communication consists of a sender, message and receiver. However, this simple model ignores many other parts of communication process. So by incorporating all parts of communication process, a comprehensive communication model is presented below:

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