Learning ObjectivesDiscuss how to establish credibility in your persuasive speech. Show
If you are going to persuade an audience, you have to first get them to trust you and see you as a credible communicator. Being credible as a speaker means showing your audience you have their best interests at heart, that you are knowledgeable about the subject you are speaking about, and that the evidence you use to support your argument is trustworthy. Establishing trust with the audience requires a combination of competence and character. Communication scholar Stephen Lucas says that speaker credibility is affected most by two factors:
Lucas further advises that speakers do the following to establish their credibility:
A major part of coming across as a competent and credible speaker involves putting together a well-crafted speech with effective arguments in favor of your proposition. Try ItHomework Help This preview shows page 1 - 2 out of 2 pages. 1.What is credibility? What two factors exert the most influence on an audience’sperception of a speaker’s credibility? Get answer to your question and much more 2.What are the differences among initial credibility, derived credibility, and terminalcredibility? Get answer to your question and much more 3.What are three ways you can enhance your credibility during your speeches? Get answer to your question and much more 4.What is evidence? Why do persuasive speakers need to use evidence? Get answer to your question and much more Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 2 pages? Upload your study docs or become a Course Hero member to access this document Speaker credibility has its roots in Aristotle’s teachings over 2,000 years ago as he wrote about a speaker’s character, otherwise known as ethos. According to Aristotle, a speaker’s character was just as important as the content of their
speech. Ethos, as defined by Aristotle, resides in two areas: character and competence: Based on Aristotle’s concept of ethos, speaker credibility can be defined as “the extent to which the audience believes you and your
message.” In other words, speaker credibility comes from your audience, and is based on their perceptions of you. However, credibility is dynamic and can change during your presentation. Now, you may be wondering if there are factors that can help boost and maintain your credibility with your audiences? The answer is yes! There are factors that can elevate and enhance your credibility:
The biggest take-away here is that we don’t give ourselves credibility. Credibility is built by how much our audience trusts and believes us and our message. Share the post "3 Factors to Gain Credibility with your Audience" What two factors exert the most influence on an audience's perception of a speaker's credibility?The two main factors influencing a speaker's credibility are competence and character. Competence: how an audience regards a sp4eaker's intelligence, expertise, and the knowledge of the subject. Character: how an audience regards a speaker's sincerity, trustworthiness, and concern for the well-being of the audience.
What is the most important part of a speaker's credibility?A speaker's perceived credibility is a combination of competence, trustworthiness, and caring/goodwill. Research has shown that caring/goodwill is probably the most important factor of credibility because audiences want to know that a speaker has their best interests at heart.
How does a speaker's credibility influence an audience?While Speaking
Character. The presence of admirable moral traits facilitates a more effective reception of the speech. Audiences want to see a trustworthy, honest speaker and will identify with them more than individuals they perceive as morally corrupt.
What are the factors that help improve your credibility as a speaker?3 Factors to Gain Credibility with your Audience. Competence. One can enhance the audience's perception of your competence when you communicate your knowledge, experience, training, or background on the topic on which you are speaking. ... . Trustworthiness. ... . Preparedness.. |