Who is responsible for service relationship management service provider or consumer?

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Key Concepts of Service Management

Terms in this set (50)

Service Management

Service management is a set of specialized organizational capabilities that enable value to
customers in the form of services.

Service Management - To develop specialized organizational capabilities, you must understand:

● The nature of value
● The nature and scope of stakeholders
● How value creation is enabled through services

Value

Value is defined as the perceived benefits, usefulness, and importance of something.

● The purpose of an organization is to create value for stakeholders.

Value Co-Creation [Traditional view of value]

Traditional view of value delivery by organizations = A delivery company delivering a package to its customers.

● The relationship between the service provider and the service consumer is viewed as mono directional and distant.

Value Co-Creation [ Service Provider ]

The service provider delivers the service and the consumer receives value.

The consumer plays no role in the creation of value for themselves.

● This view fails to consider the highly complex and interdependent service relationships.

Value Co-Creation [ Collaboration - Providers and Consumers ]

Value is co-created through an active collaboration between providers and consumers.
● Organizations that deliver services are called service
providers. ---------> <---------- Those receiving services are called service consumers.

Stakeholders of Service Management

● Organizations
● Service providers
● Service consumers
● Other stakeholders

Organizations

A person or a group of people with its own functions and objectives.

Service Providers

A provider sells services in the open market to other businesses and individual consumers.

Service consumers

A generic role that simplifies the definition and description of the structure of service relationships.

Other stakeholders

Other stakeholders, apart from service providers and consumers, who are important for value creation.

Service Consumer Roles

● Customer
● User
● Sponsor

Customer

The role that defines the requirements of a service and takes responsibility for the outcome of service
consumption.

User

A role that uses services.

Sponsor

A role that authorizes budget for service consumption.

Example 1: Roles of Service Consumer

● CUSTOMER: The Chief Information Officer (CIO) and key communication team members fill in the role of the customer when they analyze the mobile communication requirements of the company's employees, negotiate the contract with the wireless carrier, and monitor the carrier's performance against the contracted requirements.

● USER: The employees (including the CIO, CFO, and communications team members) fill the role of users when they order, receive, and use the mobile phone services as per the agreed contract.

● SPONSOR: The Chief Financial Officer (CFO) fills the role of the sponsor when they review the proposed service arrangement and approve the cost of the contract as negotiated.

Example 2: Roles of Service Consumer

An individual private consumer of the same wireless carrier simultaneously acts as a user, customer, and sponsor.

● It is important to identify these roles in service
relationships to ensure effective communication
and stakeholder management.
● Each of these roles may have different or even
conflicting expectations from services and different
definitions of value.

Other Stakeholder Roles

● Individual employees of the provider organization
● Partners and suppliers
● Investors and shareholders
● Government organizations and social groups

SERVICE CONSUMERS (examples)

Achieved benefits and optimized costs and risks.

SERVICE PROVIDER (examples)

Funding from the consumer, business development, and
image improvement.

SERVICE PROVIDER EMPLOYEES (examples)

Financial and non-financial incentives, career and
professional development, and a sense of purpose.

SOCIETY AND COMMUNITY (examples)

Employment, taxes, and organizations' contribution to the development of the community.

CHARITY ORGANIZATIONS (examples)

Financial and non financial contributions from other
organizations.

SHAREHOLDERS (examples)

Financial benefits such as dividends and a sense of
assurance and stability.

Products

It is a configuration of an organization's resources designed to offer value to consumers.

● It is complex and not entirely visible to the consumer.
● Organizations tailor products to suit their consumer groups.

Service

It co-creates value by facilitating outcomes that customers want to achieve without having to manage specific costs and risks.

● It is the central component of service management.
● It is based on one or more products.

Service Offerings

It is the description of one or more services designed to address the needs of a target consumer group. It includes goods, access to resources, and service actions.

● Service providers present their services to consumers in the form of service offerings.

Components of Service Offerings - GOODS

● Supplied to the consumer.
● Ownership is transferred to the consumer.
● Consumer takes responsibility for future use.

Examples:
● A mobile phone
● A physical server

Components of Service Offerings - ACCESS TO RESOURCES

● Ownership is not transferred to the consumer.
● Access is granted to the consumer under agreed
terms and conditions.
● The consumer can only access the resources
during the agreed consumption period.

Examples:
● Access to a mobile network or to a network storage.

Components of Service Offerings - SERVICE ACTIONS

● Performed by the service provider to address a
consumer's needs.
● Performed according to an agreement with the
consumer.

Examples:
● User support.
● Replacement of a piece of equipment.

Components of Service Offerings - SERVICES

They are offered to target consumer groups. These groups may be either internal or external to the service provider organization.

Different offerings can be created based on the same product. Thus, the same product can be used in multiple ways to address the needs of different consumer groups.

Example:
● a software service can be offered as a limited free version or as a comprehensive paid version.

Service Relationships

Service relationships are defined as the cooperation between service providers and service consumers.
These include:
● Service provision
● Service consumption
● Service relationship management

Service Relationships - Co-create Value

● Service relationships are established between two or more organizations to co-create value.
● Organizations take the roles of service providers or service consumers.
● Organizations provide and consume a number of services at any given time.

Service Provision

These are the activities performed by an organization to provide services.
These include:
● Management of provider resources.
● Provision of user access to resources.
● Fulfillment of the agreed service actions.
● Service performance management and continual
improvement.
● Supplying of goods.

Service Consumption

These are activities performed by an organization to consume services.
It includes:
● Management of the consumer's resources.
● Utilization of the provider's resources.
● Requesting of service actions to be fulfilled.
● Receiving or acquiring goods.

Service Relationship Management

These are joint activities performed by service providers and service consumers to ensure continual value co creation.
● Service Providers
● Service Consumers

The Service Relationship Model

Service providers create new resources or modify existing resources for service consumers.
● A training service improves the skills of the consumer's employees.
● A broadband service allows the consumer's computers to communicate.
● A car hire service enables the consumer's staff to visit clients.
● A software development service creates a new application for the service consumer.

Becoming a Service Provider

The service consumer can use its new or modified resources to create its own products and
address the needs of another target consumer group, thus becoming a service provider.

Value: Outcomes, Costs, and Risks

OUTCOMES-Require-->RESOURCES--Require->COSTS----Associated with--->RISKS

SERVICE PROVIDERS / SERVICE RELATIONSHIPS

● Service providers: help their consumers to achieve outcomes and take on some of the associated risks and costs.
● Service relationships: can introduce new risks and costs and can negatively affect some of the intended outcomes while supporting others.

VALUE: Outcomes

Service relationships are perceived as valuable only when they have more positive effects.
Achieving Value:
Affected outcomes, Costs introduced, Risks introduced [weights less] than Supported outcomes, Costs removed and Risks removed

VALUE: Outputs and Outcomes

A service provider organization produces outputs that help its consumers to achieve certain outcomes.

● OUTPUT: A tangible or intangible deliverable of an activity

● OUTCOME: A result for a stakeholder enabled
by one or more outputs

VALUE: Costs

Cost is the amount of money spent on a specific activity or resource. It can be expressed in non-monetary terms, such as time spent, people allocated, and so on.

Costs removed from the consumer by the service $ Costs imposed on the consumer by the service ----------------> It is important to understand both types of cost to ensure that the correct decisions are made regarding the service relationship.

VALUE: Risks

Risk is a possible event that could cause harm or loss, or make it more difficult to achieve objectives.
● It can be used in the context of measuring the probability of positive outcomes as well as negative outcomes.

VALUE: Types of Risks

Risks removed from a consumer by the service.
These may include:
● Failure of the consumer's server hardware.
● Lack of staff availability.

Risks imposed on a consumer by the service.
An example would be a:
● Service provider ceasing to trade.
● Experiencing a security breach.

VALUE: Managing Risks

A service provider should manage the detailed level of risk on behalf of the consumer.
The consumer contributes to the reduction of risk through:
● Actively participating in the definition of the
requirements of the service and the clarification of its
required outcomes.
● Clearly communicating the critical success factors
(CSFs) and constraints that apply to the service.
● Ensuring the provider has access to the necessary
resources of the consumer throughout the service
relationship.

VALUE: Utility and Warranty [Purpose]

To asses the overall utility and warranty of the service to evaluate whether a service or service offering will facilitate the outcomes desired by the consumers and therefore create value for them.

● Utility: It is the functionality offered by a product or service to meet a particular need.

● Warranty: Warranty is defined as an assurance that a product or service will meet the agreed requirements.

VALUE: Utility and Warranty [Summarized terms]

Utility:
● Summarized as 'what the service does'
● Determines whether a service is 'fit for purpose'
● A service must either support the performance of the consumer or remove constraints from the consumer to have utility.

Warranty:
● Summarized as 'how the service performs'
● Determines whether a service is 'fit for use'
● Relates to service levels aligned with the needs of service consumers

VALUE: Utility and Warranty [Example 1]

They are essential for a service to facilitate its desired outcomes and therefore help create value.

Example 1:
A recreational theme park may offer exciting rides to deliver thrilling experiences for park visitors (utility).

If a significant number of the rides are unavailable due to mechanical difficulties, the park is not fulfilling the warranty (it is not fit for use).

Therefore, the consumers will not receive their expected value.

VALUE: Utility and Warranty [Example 2]

Example 2:
The rides are always up and running during advertised hours, but they do not have features that provide the levels of excitement expected by visitors.

The utility is not fulfilled, even though the warranty is sufficient.

Consumers would not receive the expected value.

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Who is the responsible for service relationship management?

Service relationship management, which are the joint activities performed by a service provider and a service consumer to ensure continual value co-creation based on agreed and available service offerings.

Who is responsible for service relationship management 1 service provider 2 service consume?

Explanation: The collaboration between a service provider and service customer is referred to as a service relationship. In order to jointly produce value, service partnerships are formed between two or more firms. Depending on the circumstance, a company can alternate between acting as a provider and a consumer.

Which of the following is the primary focus of service management?

Service Management focuses on providing value to the customer and also on the customer relationship.

What is service provider in ITIL?

ITIL Service Provider - Definition: As defined by ITIL, an organization supplying Services to one or more Internal or External Customers is called as Service Provider. In ITIL V3, Service Provider is often referred to and mean as IT Service Provider.