Brand SponsorshipSponsorship 3 Definition Of Brand SponsorshipBrand sponsorship is a marketing strategy in which a brand is supporting an event, activity, person or organization. Everywhere we go we can witness sponsorship investments: music festival, football games, beneficial events and so on. Sponsorship allows big, medium and small brands to partner with other companies as well as event agencies in order to generate a relationship that aims to economically gratify both the sponsor and the sponsee.But how does it really work and what is the expected return? Show Breaking Down Brand SponsorshipA well-known scenario is when a global brand (lets think of Coca-Cola) spend a lot of money to become official sponsor of the World-Cup.
Should you need tips on how to streamline your sponsorship process, Optimy is there to guide you every step of the way. Weve actually even made an article about the topic so keep on reading here. Final thoughtsWith Optimys tool, a multi-branch corporation can improve its workflow in every step of its sponsorship process. You no longer have problems with standardizing the sponsorship process across different offices and locations. All sponsorship requests are collected, selected, managed, and reported via Optimy, making the process 5 times faster than when tracked with excel. According to a Sponsorship Manager with offices in several locations, Optimy is a game-changer: Now, our staff feels empowered to make data-driven decisions with Optimy. Im a big fan of the tool. Optimy is clean, organized, and easy to use. Its a solution that can be used by any company, big or small.Wondering in which other ways Optimy can help your organization? To know even more about this topic:Why should luxury brands collaborate with fast fashion retailers? Why should brands sponsor music festivals? The example of MercedesBenz Sponsorship, a way to increase your brand awareness: the example of Huawei How a sponsorship deal can improve brand loyalty? The example of Heineken Building a new brand image thanks to sponsorship : IBM example Why should you be a sponsor [Infographics] Sports Sponsorship Image sourcehttps://goo.gl/images/MQVJb3 |