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People use a lot of acronyms on the internet. CSS, DNS, HTML, FTP…we could list them endlessly. Among the many that are out there, we can almost guarantee you’ve seen “URL”. And that might’ve left you wondering, “what is a website URL?” and “what does URL stand for?”. In this post, we’ll start with a basic answer to the question of “what is a website URL?”. Then, we’ll break down the 3 most important parts of a URL’s structure, as well as how each of those parts connects to your WordPress site. URL is the short form for Uniform Resource Locator, a website URL is the location of a specific website, page, or file on the Internet. Every URL is made up of multiple parts, and the way yours are built will have a variety of effects on your site’s security and Search Engine Optimization (SEO). For example, if you enter Many people never think much about URLs, beyond memorizing the ones leading to their favorite sites and typing them into their browser address bar. If you run your own website or are planning to build one, however, it’s a good idea to understand what is a URL and learn a little more about how URLs work under the hood. Given this, let’s look more closely at what’s involved in a basic website URL. 💡 Note; In case you’re still at the starting point of building your website, check out this in-depth guide of ours. We cover everything from how to register a domain name, pick a web host (we recommend Bluehost, by the way, it’s just $2.75 a month and has everything you might need), and how to pick a great design and get all the missing features for your site. Your guide to understanding website URLs (3 key parts)Throughout the next few sections, we’ll look at the three most important parts of a URL (Uniform Resource Locator) for regular users. Combined, they should answer the question: “What is a website URL?” Each one of them is divided by slashes which makes them easier to separate in your mind. 1. The protocolConsider the following URL:
The easiest part of this address to overlook is the very first part. You’re
probably so used to seeing The protocol tells your browser how to communicate with a website’s server, in order to send and retrieve information. In other words, it’s what enables a URL to work in the first place. Traditionally, most sites have used Hypertext Transfer Protocol (HTTP), and you’ll still see this version across the web. However, there’s been a recent move towards widespread adoption of Hypertext Transfer Protocol Secure (HTTPS). While this protocol does essentially the same thing as HTTP, it’s a much more secure option that encrypts the data sent back and forth between the browser and web server. That’s why most browsers give it a green security padlock: Fortunately, making sure your own site runs on HTTPS is simple if you’re a WordPress user. For more information, check out our guide to implementing HTTPS. All you’ll need is a free Let’s Encrypt certificate, and the (also free) Really Simple SSL plugin. 2. The domain nameLet’s go back to the full URL for a moment:
The next part is the most identifiable element of a web address – the ‘domain name’. In this case, it’s Of course, a domain name is actually made up of two smaller parts. There’s the name of the website in question, then the
Top-Level Domain (TLD). The latter term refers to the When you’re setting up a new site, it pays to spend some time carefully considering the domain name you’ll use. It should be unique and attention-grabbing, but at the same time clear and easy to remember. If you need help coming up with a strong domain name for your WordPress site, you can use a generator such as Domain Wheel to get ideas and see what’s available: Your choice of TLD matters as well. For many sites, sticking with 3. The pathIf you just wanted to visit our website’s front page, all you would need are the protocol and the domain name:
The part after the TLD is known as the ‘path’. This is because it directs the browser to a specific page on the website. In this case, it leads first to our blog, then to a particular post: How to Automatically Find and Fix Broken Links in WordPress. The very last part is also sometimes called a URL ‘slug’. As a WordPress user, you actually have a lot of control over what the paths for your URLs look like. WordPress enables you to make changes to your ‘permalinks’, or the individual links to each page and post. You can find this option in your dashboard by going to Settings > Permalinks: The choices you make here will have an impact on how ‘clickable’ your content appears to potential visitors, and on your site’s overall SEO. To learn more, we suggest taking a look at our full guide to changing your WordPress site’s permalinks and choosing an optimal structure. ConclusionLike most elements of your website, its URLs are more complex than they seem at first glance. Because of this, familiarizing yourself with the basics of URL structure is a smart move. Only then will you know how to make the best choices possible for your site. What is a URL?To recap, these are the three basic elements of a website URL:
There is more to URLs that we didn’t cover in this post, like the existence of subdomains – domains that are parts of other domains, for example Fun fact:
the URL you see right now in the address bar may or may not contain Have we answered the question “What is a website URL?”, or do you have anything to add? Share your thoughts in the comments section below! Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% |