Most business owners believe that having a well-designed website with great SEO is enough to attract visitors. After all, what will you receive if they just surf around your site and leave without taking any action? Show Each site is designed for a specific goal. While blog sites update content and news, commercial ones are used to sell products and services. Whatever types of sites you own, having users take certain actions is a requirement after reading the content. It’s a waste of both your and visitors’ time to let them just scroll down and close the window. That’s why you need to add a Call-to-Action (CTA) to your site, even on landing pages or blogs to boost conversions. However, not all business owners understand the roles of CTA in growing sales and revenues. In this article, we’ll briefly explain what a Call-to-Action means, its benefits, and factors to create an outstanding one. Then, we’ll also show you how to add a CTA to your WordPress site with and without code.
What is a Call-to-Action?A Call-to-Action refers to the next step designed for the audience or reader to take. It can be a product sale button, a form to sign up, or simply a link to read the related article. Each type of content should have a different CTA. A sale page should display a winning buying button. On the other hand, you should add a newsletter form in articles to ask them to subscribe for more content updates. Below are some example of typical CTAs: orWhat Makes an Outstanding CTA?Your Call-to-Action should be attractive enough to engage users to take the desired action. It’s required to be well-designed and carefully placed. Consider the following factors to personalize your CTAs:
You’re able to create a WordPress CTA button in 2 main ways: use default features or seek help from a supporting tool. The former allows you to add a button block in the default classic editor or adjust the CSS file. Meanwhile, you simply install a plugin and let it do all the work with the later method. Create a CTA Button with WordPress Default EditorThis built-in solution enables you to add a button to your WordPress pages and posts. The 3-step-guide below will show you how to get started:
Creating a WordPress Button Using CSSThe default editor seems easier to add blocks and build pages. Still, many users can’t get used to it and prefer the classic editor. This situation requires you to either use CSS code or install a button plugin. Follow these 4 simple steps to add code to your CSS file:
This method is not designed for beginners though. To deal with coding hassle, it’s recommended to use a shortcode button plugin. Create a CTA Button Using PluginShortcodes Ultimate comes as one of the most popular plugins to add elements to your pages and posts. It provides a collection of more than 50 shortcodes to create buttons, boxes, sliders, and much more to your content. The plugin works with any themes and is responsive design. You don’t have to worry about the conflict between themes and plugins. Here is how to get started using Shortcodes Ultimate:
Bonus Tip for Adding Custom Buttons in WordPressIn case you wish to move the button customization to a higher level, we recommend using WordPress page builder plugins such as Beaver Builder, Divi, or Elementor. These comprehensive plugins support you in easily dragging and dropping blocks, changing styles, and adding sections. Your landing pages and custom posts will look super fancy which also affects visitors’ browsing experience. Besides creating an outstanding Call-to-Action button, you should also pay attention to its effectiveness. You can create different CTAs and track their clicks to see which is performing the best. Personalize Your WordPress Call-to-ActionIt’s important to understand what your business offers and drive users to take certain actions. The more conversions you receive, the higher chance you can get customers and grow the business. You’re able to create a Call-to-Action in WordPress default editors, via CSS adjustment or using a third-party plugin. The first method limits you in customizing your buttons. The second one, on the other hand, isn’t really beginner-friendly. Lastly, the plugin option gives you the right to customize your button per your taste without hassles. |