Attitudes are lasting patterns of beliefs and opinions which predispose reactions to objects, events, and people. Attitudes may also serve as brief composites of one's beliefs. (For example, through generalization, those who fear their father may initially experience fear upon meeting any older man.) Attitudes may be quantified by using self‐report measures or attitude scales such as the popular Likert scale (named after Robert Likert) in which subjects are asked how strongly they agree or disagree on each topic. A total attitude score is derived by summing the measures. Another measurement approach employs covert measures, observations of behaviors such as facial expressions, voice tone, and body language. (The latter measures may lack validity, as people monitor such covert behaviors in some situations.) Assessment strategies also include measures of physiological arousal, for example, by means of a facial electromyograph (EMG) (to record facial muscle activity) or an electroencephalograph (EEG) (to measure brain activity). Such measures, which can detect responses a person may be trying to conceal, are obtained as a subject hears verbal material designed to produce arousal and with which they might agree or disagree. Show Attitude components. Attitudes consist of cognitive, behavioral, and affective components.
Attitude formation. Attitude formation occurs through classical conditioning, operant conditioning, and modeling (observational learning). Advertising relies to a great extent upon modeling when it shows a famous person using and liking a product. Some theories describing the formation of attitudes follow.
Attitude change. Attitude change may occur through the use of persuasion, the process of intentionally attempting to alter an attitude. Persuasion includes variations in the source (origin of the message), the message (information transmitted), and the receiver of the message. Persuasion is likely to be more effective if an individual likes rather than dislikes the source and if the source is viewed as trustworthy and credible. The manner in which the message is presented (for example, in every‐day language rather than technical terminology) as well as the characteristics of the receiver (for example, being a teenager rather than middle‐aged) affect the ease of attitude change. “Attitudes” refer to summary evaluations of people, groups, ideas, and other objects, reflecting whether individuals like or dislike them. The study of attitudes takes a central position in social psychology. Decades of research have demonstrated that attitudes are important for understanding how individuals perceive the world and how they behave. One of the key aspects of attitudes is their cognitive, affective, and behavioral content. That is, an individual may associate an attitude object with cognitions or beliefs, emotional reactions, and intentions or past actions. The attitude itself may also have a simple (e.g., positive or negative) structure or a more conflicted, ambivalent (e.g., simultaneously positive and negative) structure; it may serve different psychological functions (e.g., simplification of knowledge, value-expression); and it may vary in strength. Diverse techniques have been developed to measure attitudes, showing that they are useful predictors of behavior and that the strength of this link depends on diverse factors, such as how strongly the attitude is held, the individual’s personality, and the context. Overall, the long history of research on attitudes has supported their considerable theoretical and practical relevance. What is the meaning of attitude as it relates to psychology quizlet?Definition of attitude. The tendency to respond positively or negatively towards a certain idea, object, person, or situation.
What is the real meaning of attitude?attitude noun (OPINION)
a feeling or opinion about something or someone, or a way of behaving that is caused by this: It's often very difficult to change people's attitudes.
Why is attitude important in psychology?The study of attitudes takes a central position in social psychology. Decades of research have demonstrated that attitudes are important for understanding how individuals perceive the world and how they behave. One of the key aspects of attitudes is their cognitive, affective, and behavioral content.
What is an attitude with example?Attitudes can include up to three components: cognitive, emotional, and behavioral. Example: Jane believes that smoking is unhealthy, feels disgusted when people smoke around her, and avoids being in situations where people smoke.
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