Answer: C Page: 4 Bloom’s: Remembering A-head: Understanding Cultures and Cocultures Answer: C Page: 9 Bloom’s: Remembering A-head: Cultural Values and Norms Shape Communication Answer: A Page: 13 Bloom’s: Remembering A-head: Cultural Values and Norms Shape Communication Answer: D Page: 14 Bloom’s: Remembering A-head: Cultural Values and Norms Shape Communication Answer: D Page: 19 Bloom’s: Remembering A-head: Cocultures and Communication Answer: C Page: 36 Bloom’s: Remembering A-head: Developing Intercultural Communication Competence Answer: B Page: 36 Bloom’s: Remembering A-head: Developing Intercultural Communication Competence Answer: B Page: 37 Bloom’s: Remembering A-head: Developing Intercultural Communication Competence Answer: D Page: 22 Bloom’s: Remembering A-head: Cocultures and Communication Answer: C Page: 7-8 Bloom’s: Remembering A-head: Understanding Cultures and Cocultures Back to Test Show  Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles Update Table of ContentsWhat is Ethnocentrism?Ethnocentrism is an idea or belief that ones way of life, culture, group, race, and language are superior to others. It generally entails bias in ones ability to objectively judge options and make comparisons. Back to: BUSINESS MANAGEMENT How does Ethnocentrism Work?An ethnocentric person judges everything based on his predefined values and compares others way of life, language, culture, and group with their own. Ethnocentrism often leads to self pride and prejudice toward outsiders and has been known to lead to contempt for others. While ethnocentrism is a sociological concept, its applications are not limited to sociology. It can be applied to business as well. Ethnocentrism can harm a company when it results in a failure to understand the views of your customers or clients. Once you understand and recognize its importance, you can develop and use many strategies to benefit from it. Ethnocentrism is applicable to both domestic as well as international business. Negative Examples of EthnocentrismEthnocentrism has many functions. As discussed, an ethnocentric person measures other cultures, languages, group against his own and he values his own culture and way of life. In business, it has many implications. Ethnocentrism may be applied to products and services from other countries. For instance, if a consumer group is highly ethnocentric, they would prefer to buy domestic products to international or multinational product. Or they may prefer to buy products from the country which have the same or similar ethnocentric attributes. It can cause problems for a company when going abroad. Just as it allows domestic companies to protect their markets, it can prevent a company from entering a foreign market. For example, an American company will have difficulties entering a foreign country if the country is highly ethnocentric itself. What is it called when you think your culture is superior to others?Ethnocentrism is a belief in the superiority of your own culture. It results from judging other cultures by your own cultural ideals. Ethnocentrism is linked to cultural blind spots.
What is cultural superiority?The theory of cultural superiority, also known as ethnocentrism, is the idea that one ethnic subset is inherently better than all others because of perceived achievements or idealized history. It is closely related to imperialist perspectives among proponents.
What is ethnocentrism attitude?The Greek word ethnos means "nation" or "people". So ethnocentricity shows itself in a lack of respect for other ways of life, and an ethnocentric person feels that his or her own nation or group is the cultural center of the world.
What is relativism and ethnocentrism?Ethnocentrism compares other cultures by using a group's specific culture as the basis of that comparison, believing theirs to be superior and the standard to be used in comparison to other cultures. Cultural relativism, on the other hand, believes that culture is understood best through its own people.
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